by John Barnes | Aug 15, 2024 | Branding
Rebranding is a strategic decision that involves refreshing your brand’s identity to better align with evolving market trends, consumer preferences, or internal changes within your business. Whether you’re looking to attract a new audience, differentiate from...
by John Barnes | Aug 14, 2024 | Graphic Design, Branding
Typography plays a crucial role in branding by conveying personality, establishing visual hierarchy, and reinforcing brand identity. Whether in logos, marketing materials, or digital platforms, effective use of typography can significantly impact how a brand is...
by John Barnes | Aug 9, 2024 | Branding, Social Media
Influencer marketing has emerged as a powerful strategy for brands to expand their reach, build credibility, and increase sales. Leveraging influencers—individuals with a dedicated and engaged following—can significantly amplify your brand’s message and...
by John Barnes | Aug 6, 2024 | Branding, Social Media
Brand consistency is crucial for establishing a strong and recognizable brand identity across all digital platforms, including your website and social media channels. Consistency fosters trust, reinforces brand values, and enhances overall customer experience. Here’s...
by John Barnes | Jul 22, 2024 | Branding, Web Design
In today’s digital age, creating a cohesive and impactful brand presence across social media platforms is crucial for businesses to connect with their audience effectively. Integrating logo design into your social media branding strategy plays a pivotal role in...
by John Barnes | Jul 17, 2024 | Branding
Logo redesigns are pivotal moments for brands, offering opportunities to refresh their identity, resonate with modern audiences, and stay relevant in a dynamic marketplace. Here are seven successful logo redesigns and the key lessons we can learn from each: 1. Google...
